The Debate Of Mass Media Theory Essay - 1900 Words

Mass media theory seems like it has been around since the beginning of time. The roots began in mass communication idea under the names of Bandura, Lipmann, and Lasswell. And to this very day theories pave the way through research and experimentation, potentially solving old mysteries and creating newer theories. The ideas today are so current that there is a never-settled discussion about limited versus powerful effects. And there are debates within theories such as Bandura’s Modeling Theory. The effects tradition differs from critical theory, another long going theory in the communications realm. Social sciences use the effects tradition daily. Some things up for question are what metatheoretical assumptions underpin the modern effects and how the effects tradition differs from critical theory. And plenty of theories and ideas in between. These aren’t your old man’s theories that are laced with predictions but rather a description is laid out with careful thoug ht of what the media’s influential role is. Just the word theory leaves us to understand that it will suggest a description of the happenings rather than explain and predict what happens next. Media’s influential role can be seen just by logging onto twitter and seeing fights or turning on the television to see the talking heads going at it. The debate comes down to how much, limited or powerful. Well theory is built on assumption of different kinds. Metatheory’s assumptions of ontology, epistemology, agency,Show MoreRelatedMass Society Theory Essay627 Words   |  3 PagesHistory of Mass Society Theory Comprised a vast workforce of people who lived isolated and unfulfilled lives. They were slaves to jobs, bosses and living in crowded urban settings . 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