How to Do a Webinar The Effective Way [Free Planner]

How to Do a Webinar The Effective Way [Free Planner] There are so many amazing ways of connecting content with your audience: video shows, podcasts, epic list posts, free resources, and yes, webinars. But when your workload is already full (and whose isn’t?), how do you add another marketing channel into the mix? In this post, I’m going to show you how to do a webinar the smart way when you already have heaps of work on your plate. But before you invest more time reading this, answer two questions (especially if you lead a marketing team): â€Å"Will webinars really increase sales and should my team invest in them?† I can’t answer that for you. But I can present a few stats to help you decide if they’re a worthy investment. How To Do A Webinar The Effective Way (Free Planner)Webinar Statistics Highlights According to a 2016 study  that analyzed 12,780 webinars: Webinars attract  an average of 233 attendees. Webinar viewers watch an average of 50 minutes. Watchtime has increased by 31.5 percent since 2010. â€Å"Question and answer† time is the most popular- and expected- form of interactivity. Of global attendees, 20 percent downloaded content, 7 percent submitted questions, and 31 percent responded to polls. Those numbers are a virtual all-you-can-eat buffet for marketers†¦ Naturally, we want in. Whether this is your first, or fiftieth, webinar, you’ll find value in the path-of-smartest  resistance we’re about to travel. Here’s what’s ahead. You’re going to: Learn how to host a webinar like a seasoned pro. Choose the best webinar software and tools for you. Learn how to record a webinar and promote the replay. Obliterate the technical barriers with step-by-step instructions + visuals. Get our free Webinar Planner  + Webinar Talking-Points Template + Email Follow-Up Template so you can work our proven process for hosting efficient, effective, and engaging webinars. Grab your free planner and templates so you can follow along. We’ll be using them throughout the post. Now, let’s crank out a crazy-good webinar, shall we? Use The MVP Approach To Knockout Your Next Webinar Our approach is dead simple; and we’ve written about it before. It’s called the â€Å"minimum viable project† (MVP) approach. It’s a play on the famed â€Å"minimum viable product† of The Lean Startup  fame. An MVP’s goal is to get you through a loop of â€Å"idea → ship → analyze† as quickly as possible. Our own Nathan Ellering  says it like this: â€Å"The idea behind a minimum viable project is to eliminate risk by helping you: Create and publish quickly, Measure your success, Learn to improve.† Our aim is to make your webinar an MVP. It’s to find the baseline that will produce the largest return from the  smallest amount of effort. Sounds nice, right? To do this, you’re going to do one of two things: Repurpose a piece of high-performing content  you already have; Or, repurpose a piece of content you’re going to create. For our purposes, we’re going to repurpose an existing piece of content. But if you’re going to opt for path number two and create something fresh, check out this post so you know exactly what your audience is dying to know  from you (it’s called your â€Å"content core†). Now, if you don’t know your top-performing pieces of content, you should start there. To snoop out your winners, you can of course use Google Analytics. One of my favorite ways, though, is using the analytics dashboard right inside of .   It’s a quick way to run a report of what content has performed the best on social media. To generate this report, start by logging into your calendar. Then, click on the â€Å"Analytics† icon on the left sidebar: From here you can run one of three reports. In this case, we’ll run the â€Å"Top Content† report: After our digital elves crunch your numbers, it will generate a report like the one below. In this case, you can see that our post, â€Å"How to Write Emotional Headlines That Get More Shares† has resonated well: Now, after 15 seconds of clicking, I have an incredible candidate for an MVP webinar topic. My audience is interested in this content. And even better, they believe their  audiences are interested too. I know this because they shared it with them. To further corroborate this, I can check out this post’s 30-day traffic in Google Analytics: Now, with just a few more seconds, I see that this post got 2,084 page views in the last 30 days and 1,126 unique visits- not bad for a post that’s over 6 months old. After 30 seconds of clicking around, I’m sold! (I know, easy sell right?) However, I’m really confident this topic will play well because not only do I have the traffic data on my site- but I see the social side as well. As you narrow down your webinar topic, I urge taking social stats into account alongside traffic to your article or blog post. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process How To Do A Webinar: Our 4-Stage Approach Once you’ve landed on a subject, the rest is a matter of process. So we’re going to walk through the 4-stage approach we use for webinars at . We’ll cover each in detail, below. The stages are: Adaptation:  Adapt your top-performing content into a webinar. Promotion:  Get the word out so you have as many registrants as possible. Delivery:  It’s showtime- smile big, use the right tools, and have fun! Nurture:  Follow up, thank your new friends, give them gifts, and use their feedback to optimize for next time. Notice that this is exactly how your free MVP Webinar Planner  is organized. So make sure you download it and follow along! Stage 1: Adaptation There are five steps to adapting your content for a webinar: Decide what content you will repurpose as your MVP. Choose a webinar format. Adapt your content into a script. Create beautiful visuals. Craft a giveaway resource as an incentive to stick around, come back for more, and put your ideas to work. We can already cross step one off the list! We’re going to host a webinar on writing emotional headlines that people want to share. Boom. Step One: âÅ"… Format Now, we need to decide which format will work best for this webinar. Chances are you’ve attended a webinar or twelve and already have an idea. Search Engine Journal  has a nice roundup of webinar formats and explanations: Presentation:  This is one of the most common formats where a presenter shares a PowerPoint presentation and gives a rehearsed speech. It’s easy to create, but is also less engaging. Interview:  You can interview an expert either together on-screen, over the phone, or with a screen share. This format is engaging, but make sure you’re familiar with the guest in case they go off-script. QA:  This is similar to an interview, except the questions are coming from the audience, which will boost engagement. You can have guests submit questions beforehand so there’s enough content to fill the allotted time scheduled for the webinar. Panel:  Just like a live a panel, this is where you have several speakers discuss a certain topic. Panels are great for offering different perspectives and opinions from experts. Just make sure the panel members get along. Product demo:  If you have a product or service, this is a great format to increase leads and reach customers who are interested in making a purchase since you’re showcasing your product. In our case, a presentation or interview makes the most sense. Also, we can add QA breaks throughout and at the end. So, I could either interview the original author, our CEO Garrett Moon, or have him present. Alternatively, I can adapt his content into a presentation of my own. To keep things (and schedules) simple, I’ll take the risk of being a bore and prep a webinar where I present the content myself. To keep things engaging, I will also have opportunities for QA with my attendees. Otherwise... Step Two: âÅ"… Script Next, it’s time to adapt the actual content into my script, or talking points. The key here is to pull the main points and simply bullet-point them. You’re not creating a manuscript to read from. You’re creating an outline to talk from. In this case, it’s also worth revisiting the social media stats for insight into what people loved most about it. This post got CRAZY love on Pinterest- which is of course all about pics. As I read through the post to begin writing my script, I see some beautifully designed + highly informative images. Especially this one, with 180+ power words for writing emotional headlines (which you should share/download and start using in your work immediately!): I know that this needs to be a centerpiece to my presentation and will certainly become a part of my slide deck (more on that in the next step). Here’s where the â€Å"MVP Webinar Talking Points Template† comes in: This template is setup to map your existing content straight into a presentation webinar format. When you open it up, you’ll notice introductory content, and then five sections for each slide. We like to layout our content color coded like this: [Purple] = slide title [Black] = talking points [Blue] = links to copy/paste into webinar chat window [Green] = reminder to pause for questions (this can be every few slides) [Red] = transition statement so you can move seamlessly from one slide to the next From here, simply open up the template and use its structure to map your content into talking points, links to pertinent resources you want to mention, and transition statements. A great way to adapt your post into a script is to think about structure. For instance, the post I’m adapting  in this example breaks down into this structure: Hook:  After analyzing 5,556,914 headlines, we found the secret to writing headlines that spread like wildfire. The common denominator of the top-performing headlines was surprising. But numbers never lie: it’s all about a nerdy metric called the Emotional Marketing Value (EMV) score. â€Å"What’s in it for me?† statement:  The findings of our research allows you to predict the success of your headline before you ever hit publish. After implementing our findings, you can have complete confidence your headlines will get attention amidst the flurry of content online. You can be sure of this because we built a free tool called the Headline Analyzer  that scores your headlines and helps you improve them via empirical data. Thesis:  The key to effective headlines is in their emotional resonance- a metric called the Emotional Marketing Value (EMV) score. Body: Our findings:  We know this is true because we crunched the numbers and learned that posts with higher EMV get more shares every time. Why we trust our findings: We calculate a headline’s EMV based on accepted research dating back to the ‘60s and ‘70s- research corroborated across multiple languages. How the measurement works: There are three layers of emotional resonance: intellectual, empathetic, and spiritual. How to write better headlines: To start, use our free tool that will break your headlines down and show you exactly where to improve them. How sentiment impacts performance: You’ll notice positive headlines consistently outperform negative ones. Examples (before/after): Seven examples of poor headlines, how to rewrite them for optimal performance, and why. A process for writing emotional headlines: Write 25 headlines Calculate the EMV for each Cull the poor performers Amp up the emotion Publish, test your work, and evaluate to optimize Conclusion: An overview of what we covered. A succinct explanation of how it will help you. A clear call-to-action so the audience understands their next step. From this outline I can add bullet-points below each item to explain it. Those become my talking points and, as you’ll see in the next step, each point becomes a slide. Easy as pie because the hard work has already been done. ^That’s why this qualifies as an MVP project :) Your content will then drive the slide deck you design. And when you move through the process this way, your slide deck will be much easier because you’ll know exactly how many slides you need and what’s going to be on them. Recommended Reading: How to Repurpose Content And Make the Most of Your Marketing Step Three: âÅ"… Design Slide Deck Next, we like to actually sit down with Ashton, our designer, and walk through the outline with her. This is also a frictionless process because she’s the one who designed the post graphics. Now, we simply need to cover the content that needs to be on each slide and the presentation’s flow. If you don’t have the benefit of a professional designer, though, no problem! It’ll take a bit longer, but you can still use excellent tools like services like Slidesmash  or Canva  for free Powerpoint, Keynote, or Google Slides  templates, or Graphic River  for paid templates. If you’re doing this yourself, make sure to work through a guide like Canva’s â€Å"Presentation Design 101.† This article is an excellent primer on things like how much info to include per slide, how to choose great fonts, color palette choices, and more. This article walks through ten principles with an example slide presentation to illustrate each. Another helpful article is â€Å"The Know It All Guide To Color Psychology In Marketing.† This post walks you through the nuts-and-bolts of which colors go well together and why it matters. Step Four: âÅ"… Create A Free Giveaway Finally, it’s time to create a free giveaway for your webinar viewers. You can get pretty wild here- however, remember the reason behind this step. Your giveaway simply needs to help your viewers put what you taught them into action. Obviously, the format of your giveaway resource is largely dependent upon your content. In my example post, I would create a 3-part giveaway bundle like this. First, I’d include the â€Å"180+ Power Words For Writing Emotional Headlines† graphic I embedded above. It’s incredibly actionable and  easy to reference. So it will add value to anyone who wants to write shareable headlines. Second, I’d create a headline writing template in either Excel  or Google Sheets. The most helpful way to do this would be to take the five steps to writing emotional headlines (listed in the talking-points outline above) and give the viewers a place to work through each. It could look something like this: It covers the five steps working from left-to-right. This way, it gives the user an option of either using our tool (notice the link at the top of the sheet) or of working the process manually. Either way, it eliminates any additional prep work on their part. This allows them to simply fill in the blanks following a proven formula for success. When you create resources, the sure-fire way to make sure they’re helpful is to ask this question: â€Å"How can I help my audience implement the advice I’ve given?† Your giveaway resources should answer that question. Notice also that this example resource also serves a business purpose for . It offers them a simpler way to accomplish the task- using our tool- without forcing them to use it. They can get the same results using this resource, but it helps them see how much legwork our tool saves them. Now that my giveaway resources are finished, I can drop them into a file and then compress them into a .zip file. To do this, I simply right click on the desktop file and choose â€Å"Compress† (Mac) or â€Å"Send to Compressed† (Windows): Voila. I now have a solid 2-piece giveaway resource for my webinar viewers. And because it’s compressed, it’s ready to be emailed out or easily downloaded via a link. Step Five:   Ã¢Å"… Stage 2: Promotion Now that we’ve adapted existing content into a webinar format, it’s time to make sure we get people to register! Your strategy on this is highly dependent upon three factors: What size audience do you currently have? What segment of your current (or prospective) audience do you want to register? What budget can you allocate toward advertising your webinar? To get eyeballs on the screen, this stage has three steps: Create a landing page. Setup the webinar in your chosen software. Write and schedule your promotional emails (or messages). For our example, we’ll look at promoting to an existing audience. However, here’s a quick note on whether or not to invest in advertising your webinar. To decide if spending money on advertising, you obviously need to forecast what kind of return to expect- also called â€Å"Return on Ad Spend† (ROAS). ROAS is straightforward. To calculate it, simply divide the gross revenue your ad campaign generated by what it cost. So, if your campaign generated $5,000 in gross revenue and you invested $1,000 in ad spend, your ROAS = $5. [] This could also be expressed as 500 percent or a 5:1 ratio. You can also calculate this as revenue minus spend divided by spend. (e.g. $5,000-$1,000 = $4,000 → $4,000/$1,000 = $4 or 4:1.) Of course, if this is your first webinar, you don’t have the benefit of past metrics! As a guideline, when we test advertising on a new channel at , we set a budget of about $20 per day. Then we measure impressions, CTR, and ROAS before investing more heavily. Create A Landing Page Creating landing pages has become something of an art. But their core function is simply to act as a clear signpost and vehicle for conversions. For an in-depth strategy behind creating landing pages, check out this article  we published. For our purposes in this post, we’re going to cover how to set one up using a service like Unbounce  (though there are plenty others to choose from, including Leadpages  or Launchrock). The first thing to understand is that a landing page must include three basic elements: Headline Body Call-to-action Create an Unbounce account, then sign in. Once you’re in, it’s time to click on â€Å"Create New Page† to launch your first landing page: Next, you can opt to design a landing page from scratch- or easier- work from a template. In this case, Unbounce has magical templates designed specifically for webinar promotion. Choose â€Å"Webinar† in the templates column: Next, you’ll find a few pre-designed templates. Click on the one you like (I just went with the first one) from the selection. Then, enter the name of your landing page on the right-hand column of the interface. Then click â€Å"Start With This Template.† Now we’re into the fun stage- designing your page and writing your copy! Unbounce uses a standard WYSIWYG  interface that’s pretty straightforward. You can go as wild as you want here†¦Ã‚  But the bones are adding your headline, your body copy, and creating your CTA. Your flow will depend on your copywriting style. Maybe like you’re like the folks at Copyhackers  and believe you should start with the button  and write backwards from there†¦ Or dive headlong into writing an appetizing headline  like the Copyblogger  team suggests. Whatever your cup-o-tea, knock out your landing page content, then move onto the geeky integrations stuff so your CTA button has a place to send form info. Next, you can integrate your email service with Unbounce. Here are the directions for integrating with four major providers: Campaign Monitor Mailchimp Infusionsoft Constant Contact Now, everyone who opts-in via your landing page can be neatly organized into an email list ready to receive more info about the upcoming show! (If you can also go further in your analytical snooping with a Google Analytics integration  if you want more insight into your visitors.) Step One: âÅ"… Webinar Setup At this stage, we have our webinar content ready to roll. We have a sweet slide deck and a killer landing page hooked into our email service. Now it’s time to setup the webinar itself so you can officially begin promotion. However, this is where people often get hung up. Why? Because there are so many webinar platforms to choose from! In this example, I’ll be using Zoom, the platform we at use. Though there are plenty of solid choices like Livestorm  that you can test run for free. The big deal here is to stick to your basic needs and then jump into the tool. When you’re hosting a webinar, the main technical considerations you need to make are: How many viewers do I need to make room for? Will I be sharing my screen + a webcam feed of myself/presenters? Do I want the ability to record and replay the webinar? Will my viewers want the opportunity to chat, ask questions, and follow links? There are a bunch of other details to think through, but these are the main questions you need to answer so you adequately prep for showtime! Let’s walk through setting up a webinar in Zoom. To start, make sure to grab yourself an account by clicking on the â€Å"Sign up† button in the upper-right. Once you’re in, click â€Å"My Webinars† in the column at left, then the â€Å"Schedule a Webinar† tab at the top of the dashboard. From here, enter the deets like the webinar title, description, date/time, duration, timezone, whether you require viewers to register, and your video settings (these control whether or not viewers can see you and/or your co-hosts). When you scroll down, you’ll see more settings. Select your preferred audio and whether or not your viewers need a password to view (we like to let ‘em view as easily as possible). Also, notice you can choose to have the webinar start recording automatically- this is a really good idea so you don’t accidentally forget to record it. If it’s your first go ‘round, you’ll be surprised at how easy this is to do because you’re focused on so many different things at once. So make it easy on yourself and tick this radio button. And now, polish it off by choosing â€Å"Schedule.† Once scheduled, you’ll see your webinar’s rap sheet. This dashboard displays the info you input as well as your webinar ID (which you’ll want to keep handy for sharing and organization). Additionally, if you plan to reuse these settings, go ahead and select â€Å"Save this Webinar as a Template† for efficiency’s sake. Step Two: âÅ"… Sending Promotional Messages Next, there are two more essential tabs: â€Å"Invite Attendees† and â€Å"Email Settings.† And these bring us into the next step†¦ Sending those promo messages! The important item in the invitation tab is the â€Å"Registration URL.† You’ll want to grab this to share with your email list, on your website, and on your social channels. (And remember, if you selected the setting that requires individuals to register, they’ll need to visit this link to gain access.) The next tab to note is â€Å"Email Settings.† Here you can set reminder emails for everyone who registers. (Or, if you’ve added them to a segmented list via your email tool- like we do- make sure to schedule them now!) This is a great idea because it takes one more detail off your plate- and an important detail at that. So choose your settings using the â€Å"Edit† text to the right of each option. Once your webinar is set up and scheduled, it’s time to roll out the digital red carpet and promote it. Because your webinar may be outside of the norm for your content, I recommend approaching it as its own marketing project. If you’re a r, here’s how to painlessly setup and automate the entire thing! Recommended Reading: The Complete 16-Step Marketing Project Management Process (If you’re not a user, snag a free 14-day trial  to promote the heck out of your webinar and get as many eyeballs on the screen as possible 👀) Now, the promotional channels we use aren’t surprising: Landing page, Website, Email, Social media, Ads, And webinar partners. Landing page: We covered how to set up your landing page- now it’s time to make sure your registration link or email opt-in is correct. This is important because you’ll be sending all of your traffic here to convert traffic into an audience with your stellar CTA! Website: This is one of those, â€Å"Duh†¦ Of course we’ll post about it on our site†¦Ã¢â‚¬  line items. However, in the flurry of promotion, it can be easy to forget about this one until the last minute instead of posting ahead of time. Email: Get the word out through your email list- and get even more effective by listening to our conversation on getting bigger email marketing results  with Kim Courvoisier  from Campaign Monitor. Social media: As with all social media marketing, if you marry solid strategy  with awesome content, you can expect results. Our two favorite tools to make sure we get this right every time are: The free social message optimizer, which optimizes your messages for engagement and traffic. And the best time scheduling  feature, which uses a data-based algorithm to share pre-written social messages at peak-traffic times customized for every network. Ads: If you anticipate your webinar will drive business (which if you’re investing the time, I hope you do!)- test some ads on Google Adwords  or Facebook. Or whichever channel you get the most traction on. If you’re torn on where to allocate budget, here’s a nice breakdown of the difference between Adwords and Facebook ads. Webinar partners: Finally, if you’re co-hosting a webinar with an industry influencer, make sure to give them all relevant details so they can promote it on their channels as well. Also, if you play your cards right, you can use guest blogging  as a promo strategy. Alright, now that you’ve promoted your webinar like a pro, it’s time to execute. Recommended Reading: How to Promote Your Blog With 107 Content Promotion Tactics Step Three: âÅ"… Stage 3: Delivery As with any skill, practice makes perfect. To deliver the best webinar you can, it’s important to rehearse and prepare. To help you prepare well, this stage has five steps: Perform a dry run with your chosen webinar software. Account for show details. Show up early to say hello + press record. Invite questions and prioritize answering them. Log all feedback or unique questions for future use. There are a million articles  and tips  to become a great presenter  out there†¦ However, my favorite thing to do when I want to sharpen my presentation skills (which is always) is to watch phenomenal presenters and learn by example. For example, here’s one of my favorite Seth Godin  talks: Dry Run Once you’re sufficiently inspired, it’s time to login and test out your webinar tool. We’ll continue with Zoom. I suggest creating a test webinar using the steps outlined above. This way you have a pressure-free opportunity to test all of the buttons, features, and potential kinks. When your webinar window launches, you’ll see an interface like this (except with your face instead of mine): Here’s a quick rundown of the controls: Record toggle: This is the button you can select to start, pause, or stop your webinar recording. Mute mic:  This icon will mute your selected audio input- meaning viewers can see you, but they can’t hear you. Video stream control:  If you stop sharing video, a profile picture will be displayed and your audience can still hear you. Essentially, this is like â€Å"muting† video for an audio-only stream. Participant count:  This is the total number of viewers and panelists. (This number includes hosts and co-hosts.) QA box:  The question and answer function allows viewers to ask questions privately, outside of public chat. You then have the option to answer the question â€Å"on air† or privately via â€Å"text.† After the webinar is finished, you can download a log of these questions- which can be super helpful for analyzing how things went! Share screen:  This feature allows you to share your screen rather than your webcam. Remember, this means your audience sees exactly what you see. So ensure any private information like passwords or proprietary information isn’t open. Webinar chat:  This is the public chat available to everyone on the webinar. Additional options:  You will find additional options by clicking on the â€Å"More† icon. These include streaming live on Facebook or YouTube, and sending individual invitations to the webinar-in-progress. Once you’re comfortable with the interface, hit record and run through your presentation. This will allow you to practice your talking points, switch from being on-camera to narrating your slide deck, and then ending the webinar with style. (If you’re really hard core, record your run through and watch it back to make improvements or notes of sticky spots.) Step One: âÅ"… Account For Show Details Now that you’re comfortable in the tool, spend a few minutes double-checking the details. These may include: Recruiting help for chat and QA moderation during the webinar. Setting up your gear in a quiet and well-lit room. Exhibit A: li Have your earbuds or headphones handy to avoid an echo on the webinar audio. Mute your phone and onscreen computer notifications to avoid interruptions. Have your mic ready and plugged in. (You can use the built-in mic or upgrade to something a little nicer like a Samson C01U  like we use at .) If you decide to opt for an external mic, simply select the â€Å"Caret† icon next to â€Å"Mute† and choose your preference beneath the â€Å"Select a Microphone† title. Congrats- you’re ready to webinar with the best of them! PS: Don’t forget hair and makeup 🠤 ¡ Are you ready to webinar with the best of 'em? Get started here:Step Two: âÅ"… Show Up Early + Press Record Our rule of thumb is to log on 15 to 20 minutes early- especially when we’re co-hosting with multiple panelists. This gives us all the ability to ask final questions and ensure everyone’s equipment is working. Then, we take the webinar live about 5 minutes early for some banter with the early comers! This is where you can ask classic webinar questions like: â€Å"Where’s everyone from?† â€Å"How’s the weather where you’re at?† â€Å"What are you hoping to learn today?† â€Å"Can everyone see/hear us okay?† â€Å"What is the meaning of life?† ^ You know, to keep it light. This helps you warm up and connect with your audience while also giving you a final technical check to make sure all systems are go. Just don’t forget to press â€Å"Record† when you officially kick off the webinar. Now, it’ll be (mostly) smooth sailing to the end! Step Three: âÅ"… Invite Questions And Prioritize Answering Them When you’re live in a webinar, you naturally want to watch the clock and make sure you’re getting through your content quickly enough. However, as noted in the talking points template, make sure to give your viewers every chance to ask questions as you can. It’s tempting to plow through your content- especially if you’re running behind. However, webinars give you a unique opportunity to connect directly with your audience. So take it. If people are asking you relevant questions, answer them! (The QA pauses are color coded in green.) Our webinars are untraditional because we’ll even jump out of the deck to answer questions- especially when they're about our product. Never be afraid to rock an impromptu product demo when it makes sense and directly answers your viewers’ questions! Sometimes off-script moments are the best! A framework we use to present content is to always begin with the content our audience most wants to talk about →  then move to the intersection between our desires and theirs →  and finish with what we want to talk about. This way, if you’re going to do a product demo (whether planned or impromptu), it can act as the bridge. This way, you can show how to apply your advice using your product. So your talking points move from left to right over the course of the webinar. This way, you don’t end with a product demo- which often sends drop-off rates through the roof! Pro Tip: If you’re simply overwhelmed with questions and out of time, share your Twitter handle or email address and direct further questions there. In the case of Twitter, you can also have questioners use a unique hashtag (e.g. â€Å"#[webinarname]?†) so everyone interested can search for and find the questions. Step Four: âÅ"… Log Feedback Finally, webinars are a great way to gather feedback for specific content. You can use viewers’ questions and comments for this. And you can also use the â€Å"Poll† feature. This is also a nice way to encourage interactivity midway through your presentation. To use it, click on the â€Å"Poll† icon at the bottom of your presentation window. This will launch a dialog box that allows you to add questions on-the-fly, or select from a pre-made poll. Once you click on â€Å"Add Questions,† a poll-creation page will load in your browser. You can name your poll, write questions, select single or multiple-choice formats, and craft answers for your audience to select from. Once you’re finished, choose â€Å"Save.† Your poll will now be available in your webinar window. And when you’re ready to use it, simply click â€Å"Launch Poll† to collect the data. Anytime you have the chance to gain real-time feedback from your audience, take it. The more insight you have on your audience’s problems, thought processes, and buying motives, the better you can help them- and in turn, position your product or service. Step Five: âÅ"… Way to go! You just knocked out your first (or fiftieth) webinar! Now, do a little dance to celebrate before wrapping up this MVP ðŸ’Æ'🠏 ½Ã°Å¸â€¢ ºÃ°Å¸  ¾ Stage 4: Nurture The final stage of your MVP webinar is short and sweet. It’s all about three things: Following up with a recap email + THANK YOU! Publishing + promoting your webinar replay. Leveraging fresh ideas into new content, projects, and features.

Social movements Essay Example | Topics and Well Written Essays - 500 words

Social movements - Essay Example Marxism is defined by Wikipedia as the philosophical, social theory and political practice based on the works of Karl Marx, a known proponent of a social revolution to achieve full transformation of the state from capitalism to socialism. Its aim is to achieve equal distribution of wealth to all members of the society. This is totally opposite to the theory of capitalism that is often the system observed in western countries. Here, the labor force is treated as the major factor in the production of wealth rather than capital which is held only by a few. Existentialism on the other hand is a philosophical movement that gives meaning to human's existence in this world and seeks to value one's existence. Here, the meaning of life is given paramount consideration over other aspects such as politics, economy and sciences. It is opposed to the western's ideology on rationalism. Its core idea is that reality is not the consciousness but "being in this world." The first three principles are somehow related to each other in the sense that nationalism is the moving force behind the pursuit to industrialization and Marxism. Thus, it is nationalism that justifies the continued attempts to fully industrialize the economy and to distribute the wealth of the nation.

Microbursts Research Paper Example | Topics and Well Written Essays - 1250 words

Microbursts - Research Paper Example Microbursts can cause production of high speed winds (about 100 mph or more), which last for about 5 to 20 minutes and have proven to be both damaging and destructive, especially to the airplanes. The microbursts are formed when falling rain drops mix with dry air and are evaporated, cooling the air above it as a consequence. As per theory, when air is cooled it sinks. Rapid cooling of air causes it to accelerate towards the ground and spread out and cause the diverging of wind patterns. Heavy rain and snow are also a source of microburst formation. Two types of microbursts are found: dry microburst and wet microbursts. The main difference between them is that the dry ones are formed by virga while the wet ones are formed by wet precipitation. (Caracena, 1990) To comprehend the concept of dry microburst, an understanding of what vigra is important. Basically, virga is that part of rain or snow that falls from the cloud but is evaporated before it reaches the ground. (Glickman, 2000) the evaporated vapor then carries out by the whole process described above. The most significant source of dry microburst are thunderstorms, which produce small amount of surface rainfall and hence, large amounts of vigra. On the other hand, wet microbursts majorly involve heavy rainfalls or snowfalls occurring at warm surfaces. (Fujita, 1985) The difference in the temperatures of the precipitation and the surface causes air currents to accelerate downwards and thus form the wet microbursts. In this case, important source is hail. Dry microbursts occur without precipitation, they are harder to predict or foresee and thus, are a far more potential threat to aircrafts than the wet. The large magnitude and unexpected nature of a microburst has resulted in a number of air crashes throughout history, more of which have occurred while landing. We read earlier that microbursts tend to spread out in all directions once they hit the ground. During landing, a plane is flying at a low

Political Issues In The Presidential Election Of 1960 History Essay

Political Issues In The Presidential Election Of 1960 History Essay In this paper, there will be an examination of the main political issues in the presidential election of 1960. This paper will also inform the reader of what influenced voters and factors such as the nations and the candidates past history, the image of the candidates and priming that took place during this campaign, and also how fraudulent voters had an effect on this election. To begin, the 1960s are known as the era of youth. Seventy million children from the post-war baby boom became teens and young adults. There was movement away from the conservative 1950s to a more revolutionary way of thinking. This was a time of change in lifestyles, entertainment, education and laws. The Supreme Court decided that prayer in public schools was unconstitutional. Political arenas and social issue out breaks formed over the chaos of race and a push for equality and black unity. College campuses became the center of debates and protest, from the civil rights movement supporting black activists such as Martin Luther King, Jr. with peaceful protest to Malcolm X and Stokely Carmichael representing Black Nationalism and the Black Panther Party. The number of Hispanic Americans tripled during this period to become recognized as the oppressed minority, and the American Indian population who were unemployed formed violent riots. The Cold War had no definite start date, though it began as WWII was ending in Europe. When the United States dropped atomic bombs on two cities of Japan, it forced the Japanese government to surrender, signifying the end of conflict in the Pacific. The ending of WWII led to United States and the Soviet Union (Russia) engaging in an arms race. The Soviets were unhappy with the United States as their former allies and were unwilling to share atomic technology, thus leaving the United States to use information-gathering techniques otherwise known as spy planes. The 1960s shadowed one of the great embarrassments to the United States that encouraged a marked relapse in its relations with the Soviet Union, the U-2 spy plane episode. An American U-2 spy plane was shot down over the Soviet Union. The United States was forced to admit the planes role as a secret surveillance aircraft when the Soviet government beared its remains and surviving pilot. Along with spy, planes there were many oth er issues the United States had been involved in during this time with other countries (Goldman, Lillian). At the end of World War II, fears of a communist subversion also heightened as Fidel Castro led the transformation of Cuba into a one party socialist republic and Cubas revolutionary government became economically and militarily dependent on the Soviet Union. The Cuban Missile Crisis occurred between the United States, the Soviet Union, and Cuba during the Cold War. In September 1962, the Cuban and Soviet governments placed nuclear missiles in Cuba. When United States military intelligence discovered the weapons, the U.S. government did all it could to ensure the removal of the missiles. The Space Race was a competition between the United States and the Soviet Union in the exploration of outer space. It involved revolutionary efforts to launch artificial satellites, send man into space, and land him on the moon. The Space Race took place during the Cold War and had its start in the missile-based arms race between the two nations. It effectively began with the Soviet launch of the first Earth-orbiting artificial satellite, Sputnik 1, in 1957 (Goldman, Lillian). Moreover, the election of 1960 began. The United States presidential election of 1960 marked the end of Dwight D. Eisenhowers two terms as President. Eisenhowers Vice President was Richard Nixon, who was now running himself for the Republican nomination, along with New York Governor Nelson Rockefeller and Arizona Senator Barry Goldwater, while the Democrats nominated Massachusetts Senator John F. Kennedy, Texas Senate Majority Leader Lyndon Johnson, Missouri Senator Stuart Symington, Former governor of Illinois Adlai Stevenson, and Minnesota Senator Hubert Humphrey. The electoral vote was the closest since the election between T. Woodrow Wilson of New Jersey and Charles Hughes of New York in 1916 where Wilson edged out Hughes by a margin of 277 to 254. The electoral vote totals in the election of 1960 were not as close with Kennedys 303 to Nixons 219 (Carney, Francis M). In the popular vote, Kennedys victory was among the closest ever in American history. Kennedy garnered 49.7% of the popular vote while Nixon held 49.6% . However, an election is not based on the popular vote but the electoral vote. The electors actually cast the vote, meaning a president without the popular vote can be elected president. The 1960 election is still of great debate historically among many people as to whether voter fraud in selected states benefited Kennedys victory, which was one of the major issues within this election. The election consisted of 531 electoral votes plus the addition of 2 U.S. Senators votes and 1 U.S. Representatives vote from both Alaska and Hawaii. On January 3 and August 21 of 1959, Alaska and Hawaii were granted statehood allowing the states to participate in their first presidential election. This was merely only one of the firsts during the election. This was also the first election where a candidate carried more than half the states (Nixon with 26) but lost the presidency, and it was the first election in which the four debates were nationally televised which is another major factor resulting to Kennedys victory. Accepting the nomination before a crowd of 75,000 people in Los Angeles Memorial Coliseum, Senator Kennedy introduced (4President Corporation). The New Frontier of the 60s. We stand today on the edge of a new frontier the frontier of the 1960s a frontier of unknown opportunities and perils a frontier of unfulfilled hopes and threats. This resulted in the Democratic slogan, And so, my fellow Americans: Ask not what your country can do for you ask what you can do for your country(4President Corporation). Kennedys campaign promises amounted to many as he recognized the nation as having fallen behind the Soviet Union in the Cold War militarily and economically and promised to get America moving again. He recognized the fear of becoming a communist country and promised to fight against it. He identified himself with the liberal form tradition of the Democratic Party of Franklin Roosevelt and Harry Truman and promised a new surge of legislative innovation in an attempt to win the vote of conservative Catholics and to show he encouraged the civil rights movement. Kennedy supported a higher minimum wage, increased unemployment compensation, a broader federal housing program, and safer working conditions. He assured farmers of a fair share of national income; his surplus food distribution and food-for-peace bills received wide support from both urban and rural organizations. As Senator, Kennedy drafted a 10-point plan to provide older people with housing, medical care, and recreational faci lities. He also sponsored a bill to provide for hospital, nursing, and medical care for older citizens (4President Corporation). In addition, as Chairman of the Government Operations Subcommittee, Kennedy guided The Hoover Commission bill, which estimated to ultimately save the taxpayers $4 billion annually (4President Corporation). Aside from his promises, Kennedy was a member of the Senate Rackets Committee. This committee battled relentlessly to free American labour and management from racketeers, hoodlums, and union busters. Senator Kennedy also spent four years in the military services and fourteen years in Congressional service, thus familiarizing himself with several branches of the U.S. Government (4President Corporation). Kennedys candidacy was controversial because no Roman Catholic had ever been elected president. However, Kennedy was aware of the dangers of mixing religious and political organizations. He strongly promoted the separation of church and state: It is my firm belief that there should be separation of church and state as we understand it in the United States that is, that both church and state should be free to operate, without interference from each other in their respective areas of jurisdiction (letter to Glenn L. Archer, 23 February 1959). Also initially criticized by some Democratic Party elders, including former President Harry Truman, Kennedy was viewed as too youthful and inexperienced to be President; these critics suggested that he should agree to be the running mate for a more experienced Democrat. Despite the criticism, Kennedy continued his run for presidency and selected Lyndon Johnson to be his running mate. In contrast, Kennedys opponent Richard Nixons campaign promised to campaign in all fifty states; he also pledged to keep the federal government from dominating the free market economy in the lives of the American people. He promised he was not going to join the parade of those who promise to spend more while ignoring the reality of the present situations. He acknowledged that the cost of living was rising and more government spending would only add to inflation, hurting those people it was meant to help. He indicated a budget cut, not increase, and suggested it would be an act of total irresponsibility to promise additional federal billions that were simply not available. Nixon promoted and encouraged tax cuts and presented a plan for economic growth and deficit reduction that appealed to many. Nixon also wanted to make considerable progress toward balancing the federal budget so that millions of Americans could make possible balancing their family budgets and promised to not neglect education (4President Corporation). Like Kennedy, Nixon had military time. Nixon joined the Navy to serve in World War II, rising to become a lieutenant commander and resigning in 1946. In 1947, he was elected a U.S. Representative. In addition, in 1950 he became a U.S. Senator, where he worked until being selected as Eisenhowers running mate in 1953, becoming one of the youngest Vice Presidents in American history. This contributed to Nixons presidential campaign in 1960, when he chose Henry Cabot Lodge to run as his Vice President (4President Corporation). Candidates tend to focus their electoral campaigns either on policy issues or on personal images. Social psychologists idea of priming stresses a notionally conceivable campaign strategy for treating image and issues as interconnected strategic concerns. Evidence suggests that Kennedy deliberately used these popular strategies to shape the electorates standards for evaluating his personal attributes rather than to win over helpful maximizing voters (The Structure of Electoral Politics 362). Sneaky unclear policy positions and attractive personal images of strength, boldness, competitiveness, honesty, and trustworthiness, project a favourable personal attribute and image. How ever, this is a risky strategy for holding together a party base and attracting wavering voters. Priming is a way to understand the unification of image and issues in campaign strategies. This process suggests that candidates use popular policy issues to influence the electorates standards for evaluating their personal attributes. Priming focuses public attention on certain topics and provides the main basis for evaluation. Because mass media provides individuals with much information, it can be considered a priming stimulus. The message communicated through and by the media during an election significantly influences the attitudes and information that are likely to be retrieved and incorporated into voters judgments (Issues, Candidate Image, and Priming 528). During the Kennedy campaigns, Louis Harris, polling engineer and conductor serving on the Kennedy strategy committee, used inventive public opinion surveys to heighten the interest and skill in using position taking to shape the candidates image taking limited information about voters policy preferences. Harris devoted a section of his surveys to tracking and analysing the publics image of Kennedys personality and his job performance. Kennedys aides carefully tracked their candidates image and attempted to identify his perceived personal characteristics that were considered unfavourable. The campaign wanted to identify issues that both appealed to party activists and responded to the concerns of the centrist voters (Issues, Candidate Image, and Priming 529). The campaign introduced major innovations in terms of number, structure, and political use of opinion polls. Campaigns draw on analysis of individual perceptions and distinctions between availability and accessibility of public information and attitudes. Kennedys campaign objective was to use priming to construct an image that would be noticeably different from Nixons. They decided to fashion a move- ahead image for Kennedy to demonstrate a large difference between the Republican and Democratic candidates. The campaign used popular policy issues as part of a priming strategy, along with salient accessible issues in order to construct an appealing image of the candidate as competent and caring. Priming is supported in evidence found in records and interviews, as well as in a combination of both interpretive and quantitative analysis (Identifying the Persuasive Effects of Presidential Advertising 960). His campaign polls were based on personal interviews with large representative sampl es in separate states. Many of the states were polled at multiple occasions. There were sixty-six polls during the primary and general election campaign; twenty-six of them were between September and November, meaning that the polls were bunched into six weeks. The questions what is the most important problem? and what do you think can be done? measure the importance of an issue, which tells how a particular policy area is ranked compared to other issues (Issues, Candidate Image, and Priming 530). Kennedy cautiously reacted to the area divisions and the public opinion; in terms of the Democratic Party, Kennedy was thoroughly guided by polling on voters concerns. His success in using this strategy confirms the role of competitive elections and leadership selection. Public opinion became more influential during and after the nationally televised debates. The first debate was over domestic issues. Questions were asked of both Nixon and Kennedy to address their position on farm surpluses, expanding welfare programs for schools, teacher salaries, medical care, reducing the federal debt, and their opinion on communist threats to our national security. An estimated 80 million viewers watched the first debate. TV viewers believed Kennedy had won; he was well rested before the first debate and appeared tanned, confident, and relaxed during the debate. In contrast, Nixon insisted on campaigning until just a few hours before the first debate and had not completely recovered from his hospital stay for his knee injury, thus looking pale and sickly, as well as underweight and tired. Resulting from his refusal to wear makeup for the first debate, his beard stubble showed particularly on the eras black-and-white TV screens. Radio listeners believed Nixon had won. However, after the debate had ended, polls showed Kennedy moving from a slight shortfall into a slight lead over Nixon (Vancil, David L., and Sue D. Pendell). The second debate addressed issues dealing with the defence of two small islands off the Chinese mainland named Quemoy and Matsu, civil rights, and the U-2 flight incident. Political observers at the time believed that Nixon had won this debate as well as the third debate, which was also based on the Quemoy and Matsu island problem and questions over the US economy. The fourth debate was considered the strongest of the four debates by both candidates but was still seen as a draw. This debate focused on nuclear weapon testing and foreign policies (Kraus, Sidney). On October 2, 1960, during a sit-in in Atlanta, Martin Luther King, Jr. was arrested and sentenced to a four-month term in prison. He was taken to the state prison at Reidsville, Georgia. Presidential candidate John F. Kennedy called Coretta Scott King to express sympathy. Kennedy then contacted Georgias Governor Ernest Van diver seeking Kings release from Reidsville Prison. King was released after eight days in jail. This ultimately resulted in Kennedy receiving more black votes and more votes from northern/Midwestern cities. On the contrary, Nixon remained uninvolved in this issue. Eisenhower was a strong supporter of Nixon throughout the election. He made strong campaigns for Nixon and began a tour on behalf of the Republican candidate over the last ten days before elections, which lead to a boost leaving Nixon and Kennedy at a tie. The support of Eisenhower resulted in rural suburban areas in the Midwest favouring Nixon. Although, when President Eisenhower was asked to give one example of a major idea of Nixons that he adopted, his reply was, If you give me a week I might think of one. I dont remember,(Eleanor Roosevelt, John Kennedy, and the Election of 1960). which ended up damaging Nixons campaign. When regarding fraud in this election, the first issue addressed are the claims made that mobster Giancana had connections with the Kennedy family and is believed to have influenced the election in Illinois and assisted in Kennedys defeat of Nixon. Giancana and Kennedy also were believed to be sharing the same mistresses and passing information to each other through her. At the end of the election, Kennedy was also accused of voter fraud in states and counties including Fannin County and Angelina County, Texas, where more votes were casted then registered. Fraudulent voters were accused in Cook County, and Chicago, Illinois, as well. Kennedy won Hawaii and Illinois; he carried twelve states total, including all northeast and southern states except for North Carolina, Georgia, and Texas. Kennedy also carried California; however, he lost the state to Nixon. Nixon won California and carried six states, all but three western states including California, and Ohio, which was his biggest victory. Nixon also carried Hawaii, although he ended up losing the state to Kennedy after absentee ballots were counted. Nixons campaign staff encouraged a recount in Illinois, Missouri, and New Jersey, but Nixon declined. Eventually Nixons chairman challenged eleven stated to be recounted, but the only overturned state was Hawaii. Respectfully, Richard Nixon refused to call for any recounts or investigations, under the sham that such an action might cause a constitutional crisis. Moreover, influences in the presidential election of 1960 that affected the electoral behaviour consisted of the issues shadowing from World War II, the issues ahead leading into the Cold War and political movements within the nation, the use of priming, and the suspicion of fraud during the election.

Hetrogenetiy of Problem Behavior in Male Adoloscents Essay

Often an incorrect interpretation or prognosis of an abnormal or extraordinary behavior pattern can draw the line between what is normal and acceptable, and what can suddenly be classified as a disorder or a disease. This paper aims to study the similarities between certain behaviors, and what factors can acts as differentiators between the two. The paper also emphasized how critical correct assessment is for correct prognosis, and that a treatment may thus, vary greatly from one disorder to another. Key concepts including â€Å"delinquency†, â€Å"antisocial behaviour†, â€Å"conduct disorder†, â€Å"conduct problems† and â€Å"externalising behaviour disorders† are often used interchangeably, however these concepts are far from identical (Connor, 2004). These are different definitions from different perspectives of psychology such as juvenile justice, clinical diagnostic/medical settings, psychometrics, and personality/social psychology in order to have a more complete understanding of antisocial behaviour and other related behaviours (Connor, 2004). Disorders that bear similar symptoms Antisocial behaviors are any acts that violate social rules and the basic rights of others. They include conduct intended to injure people or damage property, illegal behavior, and defiance of generally accepted rules and authority, such as truancy from school. These antisocial behaviors exist along a severity continuum. Disruptive Behaviour Disorder is used to describe a set of externalizing negative behaviour that co-occur during childhood; and which are collectively known as: â€Å"Attention-Deficit and Disruptive Behaviour Disorders† as outlined in the referred to collectively in the Diagnostic and Statistical Manual of Mental Disorders: Fourth Edition (DSM-IV). The following are three subgroups of externalizing behaviors: †¢ Oppositional Defiant disorder (ODD) †¢ Conduct Disorder (CD) †¢ Attention Deficit Hyperactivity Disorder (ADHD) Conduct Disorder is aggression toward people and animals, destruction of property, deceitfulness, theft, and other serious social rule violations. Oppositional Defiant Disorder is characterized by negativistic, hostile, and defiant behaviors, such as losing one’s temper, arguing, defying rules, deliberately annoying others, blaming others for one’s behavior, and displaying anger or vindictiveness (Childhood Antisocial Behavior and Adolescent Alcohol Use Disorders). ADHD A mental disorder of childhood is at least three times as common in boys as in girls, characterized by persistent inattention, hyperactivity, or impulsivity. Brief History of Disorder classification In the medieval times, any deviation from norm was dealt with contempt, and any extraordinary behavior shown by people were said to be possessed by an evil spirit. Later, following Darwin’s theory of human evolution, Morel’s idea of degeneration was used to explain criminal behaviour. According to this concept, criminals were less evolved than normal human beings and that all psychopaths exhibited some degree of criminal behaviour. Physician and phrenologist Carl Otto (1824) was the one who initiated the evolvement of the term psychopathy. Although his method was scientifically invalid, he started the trend of what would be called psychopathy as a set of personality traits. The term â€Å"psychopathic† was first used by J. L. Koch (1891) to describe personality disorders as a result of biological causes. K. Birnbaum (1909) first used the term â€Å"sociopathy†, because it was felt that environmental factors were causes of the personality. Now, psychopathy, as defined by Hare’s revised Psychopathy Checklist, is associated with both personality traits and overt behaviour. (Source: How Does Conduct Disorder correlate with Phsychopathy) What are the factors in the patient’s history that will help determine whether the adolescent has a certain disorder or he is simply â€Å"acting out, and will eventually outgrow such behaviours Most of these disorders are generally and holistically classified as antisocial behavior. Antisocial behaviors tend to be consistent across social settings, such as school and home environments (Dishion et al. 1995). Although the inclination towards serious antisocial behaviors is quite steady across the lifespan, the manifestations of this propensity vary according to developmental stages. This concept has been termed â€Å"heterotypic continuity† (Moffitt 1993, extracted from Childhood Antisocial Behavior and Adolescent Alcohol Use Disorders ). For example, antisocial behavior that is interpreted as irritability and impulsivity in younger children may become criminal behavior once these children reach adolescents or adulthood. Antisocial behaviour is a heterogeneous phenomenon and encompasses a wide variety of behaviours and definitions as mentioned above. One way to distinguish subtypes of antisocial behavior is from the developmental perspective where current classification system (APA, 1994; Lahey et al. , 1998) and developmental pathways (Hinshaw, Lahey, & Hart, 1993; Loeber, 1990; Moffitt, 1993; Nagin, Farrington, & Moffitt, 1995; Patterson, Capaldi, & Bank, 1991; Shaw, Bell, & Gilliom, 2000) feature two different subtypes of antisocial behaviour: child-onset (also early-starter, aggressive-versatile) and adolescent-onset (late-onset, non-aggressive). This paper focus on adolescent on-set behavior, from the perspective of developmental pathways. Despite the extent of information gathered on Psychopathy, little is known about its developmental nature. Presumable, there are certain risk factors or distinct developmental pathways which correlate them to other groups of delinquents. Knowledge of such developmental risk factors will greatly enable psychologists and researchers related to this field to deal with the serious problem of Psychopathy. Some risk factors of psychopathy include a history of abuse, parental antisocial characteristics and related factors. It is also widely believed that phsychpathy is manifested at a young age (Hare 1991, Hart and Hare 1997, extracted from Individual and Familial risk factors for Adolescent physchopathy). However this does not mean that psychopathy manifested in adulthood has been developing in an early age. Certain risk factors are identified in the assessment and prognosis of a disorder. Risk factors are generally associated with earlier events or conditions that are associated with a negative outcome which has been caused or influenced (McBride, Individual and Familial risk factors for Adolescent physchopathy 1998). This includes factors which act within the environment of the individual, and may be casually or indirectly linked to a negative outcome are also referred to as risk factors. Thus, serious assessment of anti-social behavior in an early and timely intervention may be able to mediate these risk factors. Loeber and Stothamer Lober (1996) indicate that these conditions are cumulative and may lead to ‘stacking’, and may become resistant to change if not interrupted or mediated (Moffit 1990). It is important to understand that dynamic or changeable risk factors (such as knowledge about a childhood aggressive condition) are important in early identification of an adolescent disorder. Factors such as poor parenting or poor parental monitoring are important to be identified at an early age and thus can be monitored and treated, preventing it from becoming a an aggressive and adolescent delinquency in the future (Loeber and Stothamer Lober 1986). These factors are mutable through treatment, and prevents the accumulation of antisocial behavior in aggressive adolescents (Kazdin 1987). Twentieth century theorists report that parental care is a key characteristic in the development of child behavior. Theorists have suggested that poor family attitudes and interactions fail to provide the attachments that could leverage children into socialized life-styles (e. g. , Hirschi, 1969). Poor home environments manifest antisocial characteristics in their children and associate them with disengaging themselves from their environment (e.  g. , Sutherland and Cressey, 1974). Reports based on two adolescents studies have addressed this issue. Both studies have used data collected by the Youth in Transition project from adolescents at ages 15 and 17 years (Bachman and O’Malley, 1984). Delinquency related to parent-adolescent interaction was studied by Liska and Reed (1985); their analyses suggest that attachment or interaction with parents inhibits delinquency, which in turn, promotes school attachment and stronger family ties. Wells and Rankin (1988) considered the effectiveness of various dimensions of direct control on delinquency; their analyses suggest that restrictiveness, but not harshness, inhibits delinquency, however these studies do have their limitations as they were made using the same database, but none of the same parameters to conclude the relationship between the variables (adolescent studies from Youth in Transition project extracted from Mc Cord Family Relationships, Juvenile Delinquency, And Adult Criminality). Many suggest that psychopathy disorders, such as antisocial behavior, are also genetically inherited (Hare 1993.  Forth and Burke 1998, Lykken 1995, (source: Individual and Familial risk factors for Adolescent physchopathy 1998). Parents who are psychopathic also behave violently towards their children, thus instilling seeds of similar behavior into them. Children who have displayed signs of aggressiveness also may not culminate into aggressive adolescents with disorders or psychopathy as suggested by studies done by White, Moffits, Earls, Robins and Silva, 1990 (Individual and Familial risk factors for Adolescent physchopathy 1998). Aggression in a proportion of boys emerges early in life and is usually accompanied by ODD symptoms (Loeber et al.  , 2000, extracted from Oppositional Defiant and Conduct Disorder: A Review of the Past 10 Years, Part I). DSM-IV prescribes that the diagnosis of CD should not be made when behaviors are in reaction to their immediate external environment or influences, an example would be of an aggressive adolescent living in a high-crime area (Oppositional Defiant and Conduct Disorder: A Review of the Past 10 Years, Part I). There is a consensus among delinquency studies of both official and self-report data, showing an increase from childhood through adolescence in the prevalence of nonaggressive CD behaviors (Achenbach et al.  , 1991; Stanger et al. , 1997); these include behaviors such as theft, breaking-and-entering, and fraud (e. g. , Loeber and Farrington, 1998; Loeber et al. , 1998a). More studies show that the prevalence of clandestine conduct problems increases from childhood through adolescence (Loeber and Stouthamer-Loeber, 1998). However, studies also give evidence that certain forms of aggression (such as physical aggression) has shown to decrease during the same period (Lahey et al. , 1998; Loeber and Hay, 1997; Loeber et al., 1991). However, more violent forms of aggression, such as robbery, rape, and attempted or completed homicide, tends to develop more during adolescence (Oppositional Defiant and Conduct Disorder: A Review of the Past 10 Years, Part I) What are the important factors that the clinician should assess? Often during clinical assessment, when investigation is conducted, external factors and information from parents and key influencers are extracted to determine the behavior of children and adolescents. It is, however, important to understand that children and youth in subject are essential informants regarding CD because their covert acts are not always noticed by adults. It is essential to combine the important informants diagnosis and results to establish the correct diagnosis and assessment, however much of this is missing. Even minor changes or difference in diagnostic criteria can produce large variations in prognosis leading to incorrect assessment and treatment of disorders. A comparison of DSM-1II and DS2v1-III-R diagnoses on the same sample showed that between DSM-III and DSM-III-R ODD became 25% less prevalent and CD became 44% less prevalent (Boyle et al. , 1996; Lahey et al. , 1990 extracted from: Oppositional Defiant and Conduct Disorder: A Review of the Past 10 Years, Part I). Diagnostic Assessment The assessment of Conduct Disorder, for example, requires collecting data from multiple informants, such as parents, teachers, colleagues, in different settings using varying methods over time, in order to develop more realistic assessment and information about the subject in question. Contact with medical, school, social service, and juvenille justice personnel should be established to obtain more realistic informationd . A history of the patient should be gathered including the patient’s prenatal and birth history, substance abuse by the mother, maternal infections, and medications taken during as well as post-pregnancy. The adolescents’ history should cover problems of attachment, temperament, aggression, oppositional behavior, attention, and impulse control . Complete investigation of any physical and sexual abuse, both as a victim and perpetrator, should be dealt with in detail. DSM-IV target symptoms, and the course of their development, should be reviewed. The quality and quantity of peer relationships should be assessed . Obtaining information about the patients’ performance at school is imperative. Data from intelligence testing, achievement test, academic performance, extra-curricular behavior, and interaction as well as other behavioral reports should be gathered and analyzed. Referral for intelligence testing, speech and language assessment, testing for learning disability, and neuro-psychiatric testing may further help in establishing relevancy of the diagnosis and further prognosis and assessment. Family assessment is an essential part of the evaluation and should include details of the family’s stlye of coping and dealing with situations; socioeconomic status of the family as well as history of social and economic stressors, social support, rehabilitation etc should be obtained. How the parent has been dealing with adolescent, managing his behavior, and addressing the disorder’s relevance to the adoloscents’ life should be investigated. Any sign of parent’s harshness towards the adoloscent, abuse/neglect, and any abnormal inconsistency should be noted. A history of family antisocial behaviors, including incarceration, violence and physical or sexual abuse of the patient or other family members should be investigated as all of these have effects on the adolescents’ ultimate behavior and development. The family should be screened for any history of ADHD, CD, substance use disorders, specific developmental disorders (i. e. , learning disabilities), or any other personality disorders. Also included are any information on adoptions and placements in foster care and institutions and any behavior experienced there by the patient. An evidence of a physical evaluation specifically within the last twelve months is necessary for prognosis. Physical condition including pulse rate is useful or any medical history is important so that treatment can be planned accordingly. Other medical and neurological conditions, with especial focus on central nervous system (CNS) pathology (head injury, seizure disorder, or other CNS illness), chronic illnesses, etc should be evaluated. Any other relevant medical examinations should be conducted during the assessment. As mentioned above an interview with the patient, which can precede the parental interview, should cover the same aspects that are covered in the interview with the family; these include family history, the patient’s personal substance use and sexual history (including sexual abuse of others). DSM-IV target symptoms may be detected by interviewing parents and other informants, and perhaps not directly from the patients’ interview. A close observation of the patient’s capacity for attachment, trust, and empathy; tolerance, anger and expression should be conducted during the interview; the patient might convey his/her capacity to show restraint, accept responsibility for actions, and experience of guilt. A close assessment of factors such as cognitive functioning; mood, affect, self-esteem, and suicidal potential; presence and quality of peer relationships (loner, popular, drug-, crime-, or gang-oriented friends); and disturbances of ideation (inappropriate reactions to the environment, paranoia, dissociative episodes) may be the factors which can differentiate the CD from other disorders .

The Horrible Acts of Adolf Hitler - 1052 Words

Adolf Hitler- The name of whom once trembled the minds of people, and made one to remember one of the most inhumanely cruelty and crimes that the Nazis had ever committed in history of the world. The scar of horrible acts from Hitler and Germany forever remained on those who experienced the haunting war. The entire world was astonished to see what Germany was capable of doing under Hitler’s command. The Aryan, Lebensraum, a-thousand-year Reich were ideas that drove Hitler into the vicious leader of Germany. Many did not fully grasp the success of Hitler’s achievements despite the difficulties Germany had to face after World War I. In order to truly understand the famous Fuhrer’s success, one must understand that Hitler was more than any ambitious dictator with aspiring dreams for his beloved nation, but he was also a very persuasive man with an extremely brilliant mind, a strong influential leader and a master of warfare tactics as well as the art of propaganda. Such a mastermind behind the Nazis force was once a child with a difficult life. During most of his childhood, even when Hitler was a kid, he lived a very reserved and different life from others. On April 20, 1889, Hitler was born in Braunau am Inn, a town located near the borders of Austria-Hungary. As a son of fifty-two year old Alois Schickelgruber Hitler and his third wife, Klara Poelzl, a twenty-eight year old peasant girl, Adolf Hitler was a resentful and disgruntled child. Growing up with the lack of affectionShow MoreRelatedThe Holocaust, By Robert Burns1121 Words   |  5 PagesGermany led by Adolf Hitler from 1939 to 1945. There were millions of people that were cycled through the concentration camps that the Nazis built. The millions of people that were killed are just a small portion of the billions that were indirectly impacted by the horrible actions of the Nazis. 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How 9/11 Bombing Afeected On My Life - Free Essay Example

Sample details Pages: 2 Words: 591 Downloads: 7 Date added: 2019/10/31 Category History Essay Level High school Tags: 9/11 Essay Did you like this example? Many people believe that the past is the past and we have no connection to history. However, many historical events affect our lives daily whether we realize it or not. History can also help us determine who we are based on our ancestors and their experiences. The 9/11 bombing is an event that has personally affected my life.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On September 11, 2001, around 9 A.M. Eastern time, was the beginning of 4 airplane crashes planned by al Qaeda. Two of the planes took down the World Trade Centers. Another plane was sent to the Pentagon, and one was prevented from attacking by brave passengers. This was the first aerial attack in 60 years. Around 3,000 Americans died and many were injured. Don’t waste time! Our writers will create an original "How 9/11 Bombing Afeected On My Life" essay for you Create order   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   While this chaos was going on my mother was in labor with me. You can imagine the thoughts running through her head as she was giving birth to her first child in San Antonio, Texas on a base that was on lock down. My grandfather and uncle almost got locked out because of this. However, she pushed through and I was born a little less than 12 hours after the bombings first started.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When I was younger I did not know the significance of my birthday day, to me it was just the day I was born. However, as I grew older, and we began to go over the bombing in school and I began to realize its significance. I was not the only one who noticed that I was born on a tragic day. The first time I can remember being ridiculed for this part of me I could not control is when I was in the fourth grade and was told that I was cursed because of the day I was born on. From that day on I noticed the look on peoples faces and the way they react to the knowledge of when I was born. Its almost as if I am given pity or expected not to be excited because of   this. Even worse was when the terrorist baby or terrorist jokes began as people grew older and understood the event even more.   I began to feel shame and when my birthday came around I would just keep my head down and hide. As Ive grown older Ive learned to ignore peoples looks, reactions, and jokes. While that has greatly impacted my life more than anybody can imagine the 9/11 bombing has also affected me in other ways. As I have gotten older Ive faced times when I have to fly on a plane to places. It seems simple, but not when you have aviophobia, or the fear of flying. This fear is triggered not only when I get on a plane but also when I think about getting on a plane, or even when I see pictures of planes. I get very anxious and question every little thing that happens, whether it is normal or not, and fear starts to overtake my mind.   The 9/11 bombing has intensified my fear because you never know when that could happen to you, and it only happened 17 years ago. The 9/11 bombing has greatly affected my personal life. Growing up it has affected my emotional connection to my birthday negatively. It has also increased my fear of flying which causes me great distress. I never thought that history could affect my life now. However, it is obvious that no matter who you are, how it affects you or in what aspect of your life it affects, history will affect you. Just like the September 11, 2001 bombing has affected me.